Animals of Duluth
North & Shore T-shirt Design
The first design was focused on the natural aspect of Minnesota, with a kid reading in this immersive forest landscape.
The lines pictured about were supposed to highlight Northern Lights but we didn’t feel that was translated appropriately.
In the second design you can see the changes of the lines and how they seem to be coming out of the book. This could be interpreted as imagination and the scenery that someone transports to when reading.
The third direction is much more simple and the direction we ended up going with.
The stars and moon were then combined with the squiggles creating a magical experience coming out of the book.